The question that every business owner today asks is, Do mobile apps help in growing business thanÂ having a website? Well, the answer the following facts hints toward an answer :
According to a study by Ofcom, the increase of time spend daily on a mobile devices has influenced peopleâ€™s buying behavior dramatically. The survey revealed that almost 62 percent of people can change their perspective about a brand when offered mobile access, mobile applications, or the opportunity to purchase products and services through smartphones.
Another study by Ofcom reported that mobile device users spend about 80 percent of the time using Apps against only 20% browsing mobile websites.
The reason is twofold: First, users tend to developer more of an emotional connection to an App than to a Website accessed through a browser (the presence of the App icon on the Home Screen – a constant reminder of the Brand to the user – is an important factor). Second, mobile applications generally offer userâ€™s immersive experience that mobile websites (generally) cannot provide.
All these facts point to one direction – mobile applications should be a key elements of your businessâ€™s marketing and communication strategy. No matter, the size of your business, if you want your customer to increase their engagement, mobile apps tend to perform better than websites. Period.
Here are some of the main benefits of using mobile applications for companies :
Let your audience â€śdownload your brandâ€ť in their private space (just look at what kind of relationship people have with their phone) and access your products or services, even when they are offline.Â There are indeed multiple situations when a customer may need to purchase your product or find information about your services without necessarily Â having access to an internet connection. This happens to be the case especially when users are planning their future purchases, like in the plane or while travelling in a no-coverage zone, for example.
Â This does not only makes it easier to show your products but it also increases the chances of selling them as they boost the customer interest by an extended exposition to your brands and products.
More and more vendors are trying to change their approach to customer engagement. Why? Because engaging online customer has proved more fruitful and cheaper than most online practices. Â Users spend more time per session on a mobile App than on a mobile website. In short, mobile App user are more loyal.
No one could argue that we live in an â€śinstantâ€ť society and brands need to be able to communicate instantly with their audience.
Push notifications, when used appropriately (nobody wants to overwhelmed with unsolicited messages) gives you the unmatched possibility to reach your audience in a few seconds; when you decide it’s time or when they decide they need you.
Indeed, brands pushing message about special events, sales, etcâ€¦ became very common but few brands user their audienceâ€™s behavior to trigger those messages. Think about messages based on location, time, weather conditions, gas prices… or on a combination of several factors… The possibilities to reach your audience at the right time are endless.
To sump up, mobile Apps perform better in driving a sustainable customer interest in brands and tends to generate higher revenue than mobile websites.